B2b Marketplace

The Challenge

Process

Discovery

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Key Takeaway

Whether you're building your product, this approach applies.